Bellavita Expo and Welcome Italia have represented for several years the two major trade fairs focused on the promotion of Italian F&B in London. In 2021, the two events merged to create a single, large trade show and maximise the development opportunities of Italian companies in the British market. In 2022, Welcome Italia will be hosted again at Bellavita Expo, representing the area dedicated to Italian institutional delegations.
Bellavita Expo is the main trade show dedicated to the promotion of Italian Food & Beverage and works in collaboration with Vinitaly and Cibus. The fair presents the best F&B products at ten annual events organised in London, Hamburg, Warsaw, Parma, Toronto, Chicago, Mexico City, Bangkok, Riga, and Amsterdam.
The London event, which will take place on 22nd and 23rd June 2022 at the prestigious Olympia exhibition centre, will be aimed exclusively at F&B professionals, and will see the participation of the most important players in the food and wine sector in the UK: importers, distributors, critics and opinion leaders, including the most important chefs in the country. In 2019, over 1,000 Italian companies took part in Bellavita events around the world. Since 2019, the London edition has opened its doors also to Spanish and Mediterranean excellences, with the aim of creating a greater pole of attraction for all professionals interested in the excellent food and wine of southern Europe.
Finally, following the acquisition of the European Pizza and Pasta Show, Bellavita Expo London joins the leading European event dedicated to pizza, pasta and bakery. Organised in association with PAPA - The Pizza, pasta & Italian Food Association, the events will complement each other to create the largest trade show dedicated to food, drinks and specialized equipment: a unique opportunity for the 400 exhibiting companies and over 10,000 F&B professionals expected from the UK and all of Europe.
