“Made in Italy” has always been one of the most widely known brands, a synonym of beauty and high quality.
Ospitalità Italiana is a certification of excellence promoted by Isnart (Istituto Nazionale Ricerche Turistiche) and the Italian Chambers of Commerce, which aims at elevating the quality of Italian restaurants around the globe.
Nowadays there are thousands of Italian restaurateurs worldwide who want to share their love and passion for the authentic Italian food with their customers. Ospitalitá Italiana carefully selects and encourages these ambassadors, conveying the real Italian food culture overseas.
Why trust Ospitalità Italiana?
The selection criteria of Ospitalità Italiana’s ambassadors fully reflect the values and culinary culture of Italy, in an effort to allow customers to live a 100% genuine Italian experience. The Italian Chamber of Commerce and Industry for the UK is the exclusive managing authority of this certification in the UK.
The Chamber believes that the Ospitalità Italiana brand carries a great opportunity for Italian businesses to promote their use of genuine Italian agri-food products and the high-quality standards indicated by the certification itself.
If you're a restauranteur in the UK and would like to apply to receive the certification, please get in touch with us
The Italian Chamber of Commerce and Industry for the UK, together with other Italian Chambers of Commerce abroad, has joined forces with the Italian Ministry of Foreign Affairs and International Cooperation and Assocamerestero to combat the diffusion of the Italian Sounding phenomenon and encourage the conscious consumption of authentic Made in Italy products.
By Italian sounding phenomenon we refer to those products that have been made to look and sound like their Italian equivalents despite the fact that these imitations have no connection to Italy. This phenomenon is not recent as it started in the 19th century when Italians emigrated abroad to build a new life and they started opening restaurants, cafes and delis. At that time they could not import raw materials from Italy so they started producing their own, labelling them with names of the original ones.
Today sales of Italian sounding products worldwide have reached the value of €100 bln. In the UK, products mainly affected are Parmigiano Reggiano, Prosciutto di Parma and olive oil.
Italy has over 300 agri-food products and 500 wines recognised as Protected Designation of Origin and Protected Geographical indication by the European Union. Italy is a leading country for food and wine excellences.
This project “True Italian Taste” is aimed at enhancing the Italian agri-food industry in order to increase its knowledge among consumers and consumption in target foreign markets, where products of Italy are most popular but are actually not of Italian origin.
The activities, which will be taking place over the next two years, are addressed to importers, distributors, hotel chain purchasing managers and speciality stores, chefs, food bloggers, journalists, nutritionists, opinion leaders and world-famous food and wellness enthusiasts. Activities will include business trips to Italy for food and wine buyers, workshops, seminars and promotional events abroad as well as other initiatives.
Forthcoming events:
10 May 2019
True Italian Taste - Masterclass with Chef Max Mariola
21 May 2019
True Italian Taste - Masterclass with Chef Andrea Ruisi
15 June 2019
The Authentic Italian Table
18 October 2019
Cooking show True Italian Taste @ Welcome Italia
28 July 2020
"Undiscovered Italy" wine masterclass
17 September 2020
The Authentic Italian Table: All you need is cooking (Chef Francesco Mazzei)
28 September - 2 October 2020
BuyFood Toscana: online B2B meetings for UK food buyers
14 May 2021
"Tasting Piedmont" masterclass
25 May 2021
"Exploring Southern Italy" masterclass
10 June 2021
The Authentic Italian Table: All you need is cooking (Chef Theo Randall)
30 July 2021
Cook up a storm with Eataly
16-17 September 2021
Wine B2B: Meet the producers
23 September 2021
"Italy in a nutshell" masterclass
18-19 October 2021
BuyFood Tuscany
9 June 2022
The Authentic Italian Table (Chef Aldo Zilli)
Ongoing
Mapping UK shops
To get involved or to know more about the project please check our website, follow us on our social media or contact us.
The “True Italian Taste” project is promoted and funded by the Italian Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad. True Italian Taste is part of the "The Extraordinary Italian Taste" programme which aim is to enhance and safeguard the authentic Italian food product.
https://www.facebook.com/TrueItalianTaste/?fref=ts
https://www.instagram.com/trueitaliantaste
https://www.youtube.com/channel/UCDJef9qgyEmCZSs5MFyDNlg
https://twitter.com/TasteTrue
Our Chamber of Commerce, in collaboration with the Turin Chamber of Commerce (the organiser), is pleased to present Savor Piemonte 2021, an international project for Piedmontese companies operating in the agri-food and beverage sectors that wish to develop or consolidate their own presence in the UK, through the support of a number of qualified partners.
The Savor Piemonte project, thanks also to the support of our Chamber, will offer companies in the Piedmont area the opportunity to develop new commercial collaborations through:
In addition to the UK, this edition will focus on the following target countries: Denmark, France, Germany, the Czech Republic, Switzerland, Canada, the United States, Singapore and Thailand.
Piedmontese companies can express their interest in joining the project from 9:00 on 19 July 2021 to 23:00 on 31 August 2021, by filling in this application form online. In relation to the actions to prepare for international markets and to promote the visibility of producers abroad, participation in the project is free.
Once the profiles of the Piedmontese companies have been collected, our Chamber will proceed with the activation of the aforementioned services as well as with the selection of British buyers to be involved.
All the detailed information about the project is available on this page. If you have any questions, please do not hesitate to contact us.
The Enjoy European Quality Food project, co-financed by the European Union, is a three-year information and enhancement campaign focused on quality certified products, especially wine, oil and cheeses with Designation of Origin, Geographical Indication and Guaranteed Traditional Specialty certifications.
The project is aimed at involving the consumer within a path of information and education focused on authentic European food and wine, with the aim of creating a new approach towards certified products. Events are planned in Italy, Germany, the UK, Spain and Poland.
Six different Italian organisations are taking part in the initiative: Consorzio Tutela Provolone Valpadana, Consorzio per la Tutela Dell’Asti DOCG, Consorzio di Tutela Conegliano Valdobbiadene Prosecco Superiore Docg, Consorzio Vino Nobile Montepulciano DOCG, APOT, Associazione Produttori Olivicoli Toscani and Latteria Soligo. More information is available on www.eeqf.eu
ICCIUK is collaborating with the project partners and Consilium Comunicazione in the promotion of the project in the UK.
During the 2019 World Week of Italian Cuisine, a first press conference / round table will be organised at the Italian Cultural Institute in London in order to present the EEQF project to the media / UK influencers as well as the events scheduled in 2020.The event will be held on November 20th and will be followed by a tasting of some certified products.
During 2020 and 2021, the ICCIUK will organise other press conferences dedicated to the project: in addition, the Chamber will promote a series of events organised by the project partners, such as tasting weeks held at Italian restaurants in the UK, trade fairs, seminars, workshops and B2B meetings.
For more information, please see the attached documents and / or contact events@italchamind.org.uk
The Italian Chamber of Commerce and Industry for the UK is collaborating with the Calabria Region in the "Made in Calabria" project*.
“Made in Calabria” intends to present Calabria as an ambassador of the Made in Italy excellence, fostering the cooperation between Italian and UK companies and strengthening the perception of regional products in the UK market. Moreover, considering that the Agri-food sector can recover competitive capacity if able to identify new market trends, the project intends to promote the innovation of the regional companies.
These objectives will be achieved through a series of actions aimed at the international promotion and business growth of 25 Calabrian companies in the Agri-food sector (to be carried out between November 2018 and June 2019):- Participation to Food Matters Live 2018 in London and organisation of a cooking show dedicated to Calabrian products;- Organisation of UK company visits;- Organisation of an online seminar on the UK market, offering guidance in the post-Brexit scenario;- Organisation of an incoming mission with 6 UK buyers in the Agri-food sector;- Communication activities and dissemination of project results;- Follow-up activities aimed at the Calabrian companies.
If you are interested in taking part in the activities and events, please check our website and social media channels or contact Verena Caris via email at vcaris@italchamind.org.uk.
* Project financed by the Cohesion Action Plan (CAP) 2014/2020 - Axis 3 "Competitiveness of production systems" (OT3) - specific objective 3.4 "Increase in the level of internationalisation of production systems”.
The Italian Chamber of Commerce and Industry for the United Kingdom, in collaboration with the Regione Emilia-Romagna, invites Emilia-Romagna companies in the Clothing and Accessories sector (including leather goods) to participate to MADE IN EMILIA-ROMAGNA.
The project was approved within the Bando per la concessione di contributi a progetti di promozione del sistema produttivo regionale sui mercati esteri europei ed extra-europei 2018-2019, V Annualità (PRAP 2012-2015, Attività 4.1), a regional call for proposals aiming to financially assist the promotion of regional companies abroad.
The project aims to present Emilia-Romagna as a creative region and as a representative of the Made-in-Italy quality, assisting the local companies in the internationalisation process.
MADE IN EMILIA-ROMAGNA will take place from May to October 2019 and each company will take part to:
- Online seminar with UK experts of contracts, logistics, marketing, etc.
- Participation to the fashion fair Pure London
- Participation to an exclusive catwalk within Pure London
- Participation to 2/3 company site visits in London
- Participation to an incoming mission of UK buyers to Italy, with one-to-one meetings and company site visits
- Use of informative and promotional material created for the project
- Assistance of the Chamber of Commerce
The project and its activities are made possible thanks to the collaboration and contribution of the Regione Emilia-Romagna. The Region, indeed, covers 50% of the total costs, which makes the fee for each participating company very competitive.
For more information, please contact Camilla Cairo at events@italchamind.org.uk
